Veggie Burgers Target Mainstream Audience With Seinfeld Finale Included In First TV Buy

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Wholesome & Hearty Foods hopes an appearance before the millions expected to watch the final episode of Seinfeld will push its Gardenburgers into the grocery carts of more mainstream, meat-eating consumers.
Hal Riney & Partners/Heartland here is putting the finishing touches on the first TV campaign for the Portland, Ore.-based

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