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LOS ANGELES The Las Vegas Convention & Visitors Authority has launched a campaign centered on Super Bowl XXXVIII. But instead of the spots running on CBS during the game, the work will appear on competing national networks and cable channels, according to LVCVA agency R&R Partners.
The $1.5 million effort includes two versions of a 30-second TV spot. One execution, which will run on game day, opens with a panoramic shot of the Las Vegas Strip at night.
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