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Over the years, agency holding companies have approached San Francisco-based agency Muh-Tay-Zik Hof-fer about partnerships, but its executives dismissed them every time.
"We never gave it much thought. It wasn't something we needed or were looking for," said John Matejczyk, the agency's executive creative director.
But when London-based VCCP came calling, seeking out a U.S.-based partner, the arrangement made sense for both agencies. Today, Muh-Tay-Zik Hof-fer and VCCP are announcing a new creative partnership. The two agencies will form an international network, continuing to operate with the same staff, and combining their client roster.
"We wanted to find a partner in the U.S.
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