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NEW YORK Add The Vanguard Group to the growing list of financial services players that are reexamining their advertising accounts this year.
The mutual funds and annuity provider has contacted search consultants about managing a review of creative and media duties on its U.S. account, according to sources. Participating consultants were asked to respond to an electronic request for proposals three weeks ago. The consultants, which could not be identified, now await a selection.
Media spending on the account, which includes marketing efforts directed at both individual and institutional clients, could reach $100 million, said sources.
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