VandenBosch Joins Riney as CEO

SAN FRANCISCO Publicis Groupe’s Publicis & Hal Riney in San Francisco has named Kristi VandenBosch CEO. She will lead the shop with CCO Roger Camp.

VandenBosch (pictured) joins from the Los Angeles office of Omnicom i-shop Tequila, where she served as president of its North American operations. She reports to Susan Gianinno, CEO of Publicis Worldwide’s domestic ops.

At Riney in S.F., she succeeds Jamie King, who in February departed the agency.

The agency’s estimated revenue has hovered around the $40 million mark for the past two years, down from $45 million in 2006 and $75 million in ’05. Overall, that’s a four-year drop of about 40 percent. Big losses like GM’s Saturn (2002), Hewlett-Packard (’06) and Sprint Nextel (’07) took their toll.

Riney did add a sizable client last year: flash-memory provider SanDisk’s $35 million ad account, which joined in June following a review.

Gianinno described VandenBosch as an executive who “understands our business in the broadest landscape,” having served on both the creative and CRM/direct management sides of the business. “Our goal is to reassert Riney’s creative leadership — but on today’s terms,” Gianinno said, a nod to VandenBosch’s integrated marketing background and digital communications expertise.

VandenBosch said she welcomes the challenge of shaping one of “our industry’s truly great brands” going forward.

Her resume also includes senior-level stints at Omnicom’s Direct Partners and Interpublic Group’s DraftFcb. She also served as an ecd at Harris Marketing Group early in her career.

Other Riney clients include Walmart’s Great Value brand, Beam Spirits and U.S. Cellular.