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The coveted Best of Show prize at The One Show tonight came down to a split decision—an "Epic Split" decision.
"The Epic Split," the two-minute online spot starring Jean-Claude Van Damme doing the splits between two Volvo Trucks reversing at high speed to the sounds of Enya music, took the top prize for Swedish advertising agency Forsman & Bodenfors.
Viewed more than 70 million times on YouTube, the spot—part of a series of breathtaking stunt videos by F&B demonstrating the vehicles' precision handling—stormed to the Best in Show prize after being declared the big winner by three separate juries: advertising, interactive and branded entertainment.
"Well-conceived and beautifully shot, 'The Epic Split' is precisely the kind of creative work that cannot be pigeonholed into a single discipline," Kevin Swanepoel, president of The One Club, said in a statement.