Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
The coveted Best of Show prize at The One Show tonight came down to a split decision—an "Epic Split" decision.
"The Epic Split," the two-minute online spot starring Jean-Claude Van Damme doing the splits between two Volvo Trucks reversing at high speed to the sounds of Enya music, took the top prize for Swedish advertising agency Forsman & Bodenfors.
Viewed more than 70 million times on YouTube, the spot—part of a series of breathtaking stunt videos by F&B demonstrating the vehicles' precision handling—stormed to the Best in Show prize after being declared the big winner by three separate juries: advertising, interactive and branded entertainment.
"Well-conceived and beautifully shot, 'The Epic Split' is precisely the kind of creative work that cannot be pigeonholed into a single discipline," Kevin Swanepoel, president of The One Club, said in a statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in