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Subway’s $5 Footlong, McDonald’s Dollar Menu and Outback’s $9.99 “Steak the way you crave it” are among the deals that are keeping the restaurant industry in the black, per a new report from the NPD Group.
Total restaurant industry traffic is up 1% for the quarter ended Aug. 2008, per NPD, Chicago. The modest gain is being drive entirely by meal deals, per the report.
“More so than we’ve seen in many years, consumers are looking for savings and ways to stretch their dollar,” said Bonnie Riggs, restaurant industry analyst at NPD.
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