Valassis Acquires PreVision, Expands Retail Niche

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Seeking to gain access to a wider range of retailers, Valassis Communications has acquired 80 percent of customer relationship marketing firm PreVision Marketing. Terms of the cash and stock deal were not disclosed.

Valassis’ current relationship marketing group focuses on delivering one-to-one loyalty programs to the grocery retail industry, while PreVision, Lincoln, Mass.,

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