USDA Seeks PR Shop For Food Pyramid

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The U.S. Department of Agriculture’s Center for Nutrition Policy and Promotion has launched a search for a public relations agency to support the anticipated February release of its revised Food Guide Pyramid.

The budget for the first year of the three-year contract is $1.6 million, according to the RFP.

The shop will explain the revised guide to the public through media relations; interactive executions will also figure heavily, according to the 30-page RFP.

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