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NEW YORK USAToday.com has launched a new program that will help advertisers target different segments of the Web property’s audience from “armchair athletes” to “e-fluentials.”
The program will use Tacoda Systems’ Audience Management System to combine demographic and behavioral user data. The data is used to create profiles of Web site visitors; the profiles can be grouped together into audience segments, enabling marketers to target precisely. Other Tacoda clients include The Weather Channel’s Weather.com, CondeNet and Tribune Interactive.
USAToday.com
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