USA Drug Seeks Younger Shoppers in CJRW Spots

Six new television spots for USA Drug from Cranford Johnson Robinson Woods stress the short time it takes to shop at the drugstore with the tag, “Proud to be a small but important part of your life.”

In a spot breaking Oct. 21, a father makes conversation with a teddy bear while waiting for his daughter to serve the afternoon’s refreshment. Onscreen copy: “Two hours a week waiting for imaginary tea,” then “Around ten minutes waiting for a prescription.”