U.S. Women's Soccer Stars Are Finally Set to Score Olympic-Size Endorsements

Thanks to their inspiring fight for equal pay

The U.S. women's soccer team captivated the entire country during its thrilling World Cup win last summer, and before gearing up to do it again at the Rio Olympics in August, the players' fight for equality off the field has attracted waves of attention and support. Brands are taking notice, and analysts say that more endorsements could be in their future as a result.