U.S. Postal Service to Consolidate Account

NEW YORK — The United States Postal Service is consolidating four pieces of its estimated $100 million account and has posted an RFP on a government Web site, the client confirmed.

“We’re looking to consolidate into a single agency to make [the advertising process] more efficient and to achieve cost-savings,” said Larry Speakes, manager of advertising for the Washington, D.C.-based client. Non-roster agencies are invited to compete, he said, “It’s wide open.”

Foote, Cone & Belding in New York handles the direct advertising piece of the USPS account, Frankel in New York handles in-store and point-of-purchase ads, and Leo Burnett in Chicago is what Speakes calls “the lead agency for strategy, creative and production.”

Media planning and buying is handled by Grey Global Group’s MediaCom.

Unaffected by the move is ethnic advertising, currently divided among three New York shops: Chisholm-Mingo (African-American), Asianese Partnership (Asian), and Bravo (Hispanic).

Agencies can download the questionnaire from www.fedbizopps.gov or by calling (877) 472-3779.

EDITOR’ NOTE: An earlier version of this story on adweek.com incorrectly stated that the media buying and planning for the USPS account would not be affected by the current review. The media portion of the account, currently handled by Grey Global Group’s MediaCom, will also be reviewed by the client.