U.S. Postal Service to Consolidate Account

NEW YORK — The United States Postal Service is consolidating four pieces of its estimated $100 million account and has posted an RFP on a government Web site, the client confirmed.

“We’re looking to consolidate into a single agency to make [the advertising process] more efficient and to achieve cost-savings,” said Larry Speakes, manager of advertising for the Washington, D.C.-based client. Non-roster agencies are invited to compete, he said, “It’s wide open.”

Foote, Cone & Belding in New York handles the direct advertising piece of the USPS account, Frankel in New York handles in-store and point-of-purchase ads, and Leo Burnett in Chicago is what Speakes calls “the lead agency for strategy, creative and production.”

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