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By Eleftheria Parpis
A campaign by South Africa's TBWA\Hunt\Lascaris for a Zimbabwe newspaper won the Grand Prix in the Outdoor Lions competition at Cannes on Tuesday night. The work featured billboards printed on Zimbabwe's devalued currency in an effort to "fight the regime," as one execution encouraged. Here, U.S. juror Jose Molla, founder and executive creative director of La Comunidad, discusses the selection, the gold winners it was competing with, and why he thinks BBH's "Oasis Dig Out Your Soul" campaign for NYC & Company and Warner Brothers should have taken the top prize.
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