U.S. Census Counts on G&G - Largest Native American Campaign Is Also First Paid TV Push

G&G Advertising targets a national Native American audience when it launches an estimated $6 million campaign on behalf of the U.S. Census Bureau this fall.
G&G, a Native American-focused shop in Albuquerque, N.M., was subcontracted the minority business earlier this year by Young & Rubicam, the agency leading the Census 2000 effort.
Three television commercials feature the themes of generational continuity and heritage using images such as a multi-tribe gathering on a scenic desert plain, the faces of Indian children, and a dramatization of a young boy helping his grandmother return the census form.