U.S. Bank Conducts Agency Audit

CHICAGO U.S. Bank is talking to several ad agencies for what a client representative described as an evaluation for possible project work.

The Minneapolis-based bank, part of U.S. Bancorp., spent about $20 million on advertising last year, according to TNS Media Intelligence/CMR.

Sources at agencies contacted in the search, among them national players, said the bank is indicating it plans to expand and increase its ad budget. The client rep declined to confirm that, and also denied there were any plans for an agency consolidation.

U.S. Bank now works with several agencies on a project basis, the rep said. The only one he could name was Freedman, Gibson & White, a Cincinnati independent.