U.S. Ad Market Remains Alluring

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NEW YORK The U.S. advertising market is big, daunting, process-orientated and at times alienating, said foreign-born ad executives at an industry panel discussion this afternoon.

Still, the allure of working in a country that produces so much internationally recognized work is strong and makes foreigners want to be part of it, panelists such as Leo Burnett’s Mark Tutssel and Grey’s Tim Mellors said.

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