UPS Rounds Up More Racing Ovals

ATLANTA UPS said it has increased its visibility in automobile racing with a deal to be an exclusive sponsor at three more racetracks. The company already had a similar agreement at Daytona International Speedway.

The deal adds California Speedway, Homestead-Miami Speedway and Richmond International Raceway to the tracks where UPS has exclusive advertising rights for package delivery service. All four tracks are owned by International Speedway Corp. of Daytona Beach, Fla., and host major Nascar races each year in addition to other events.

The terms of the agreement were not disclosed.

UPS entered racing in 2000 with its primary sponsorship of the No. 88 car owned by Robert Yates Racing and driven by Dale Jarrett in Nascar’s premiere series, the Nextel Cup. The company also is the official express delivery company of Nascar.

“Our sponsorships continue to evolve and grow with Nascar,” said Patrick Guilbert, vice president of corporate events and sponsorships for the company. “When you link the distinction of our service to Nascar to our association with Robert Yates Racing, strong advertising support and now the increased presence with these four tracks, it’s a solid foundation to not only sustain the sport but grow UPS business opportunity.”