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ATLANTA UPS said it has increased its visibility in automobile racing with a deal to be an exclusive sponsor at three more racetracks. The company already had a similar agreement at Daytona International Speedway.
The deal adds California Speedway, Homestead-Miami Speedway and Richmond International Raceway to the tracks where UPS has exclusive advertising rights for package delivery service. All four tracks are owned by International Speedway Corp. of Daytona Beach, Fla., and host major Nascar races each year in addition to other events.
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