UPS Rolls Out Global Campaign

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ATLANTA UPS launched an international advertising campaign this week that will reach 104 countries, the company said.

It’s the Atlanta-based company’s largest international effort and the first time it has used a celebrity spokesman, UPS said.

Created by Interpublic Group’s McCann Erickson in New York, the campaign includes two 60- and three 20-second television spots, print, outdoor and Internet ads.

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