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“We [heart] logistics.” Tough tagline to turn into a catchy, repeatable slogan. UPS launched a global campaign this week replacing “What can Brown do for you?” It took a bit for that old line to catch on, and maybe that will be the case with its successor, but the word “logistics” doesn’t exactly roll off the tongue. That’s why the agency decided to hitch it onto one of the most recognizable songs in the world, “That’s Amore.”
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