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Qualcomm has turned to DDB to develop corporate image advertising.
The San Francisco office of DDB landed the assignment after a pitch in which Ogilvy & Mather was the other finalist, according to sources. Account revenue is estimated at $2 million.
The assignment encompasses both traditional and digital efforts.
The hire comes five months after Qualcomm hired a new chief marketing officer—Anand Chandrasekher, a former general manager at Intel—and as the company looks to raise its brand profile.
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