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The Coalition for Innovative Media Measurement quietly posted its request for proposal for two research projects on an “under construction” Web site. Formed in September by 14 media companies, agencies and Web sites is seeking alternatives to traditional TV measurement (translation: Nielsen) by pooling funds and soliciting new research.
The RFP lays out specifications for two studies, how to mine set-top box data for audience measurement and proposals for taking cross-platform measurement beyond “a patchwork of measures.”
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