Unnecessary Force

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Do consumers hate TV commercials? TV executives, ad agencies, clients and media critics seem to think so. A whole mythology has been constructed around the idea that people hate advertising, that the 30-second TV spot is dead, and that only extreme measures can save advertising from the tsunami of TiVo and other ad-zapping digital video recorders.

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