Univision Adds 'La Fabrica' Division to Its Video Portfolio

Kmart is an early sponsor

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Univision is launching a digital arm called La Fabrica, a Spanish and English-language initiative that will produce original Web video series. While Boris Gartner, vp of La Fabrica, told Adweek that brand sponsors were lined up, he wouldn't disclose names.

However, his team's first program, Medicina Desconocida (translates as Strange Medicine), has six 23-minute episodes already live, and 15-second pre-roll ads for Kmart appear before each video. (There will be six more episodes of the drama available in two weeks.)

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