Universal Reviews Games Account

The arm of Universal Studios that markets video games is searching for an agency to promote a line of titles including the popular Crash Bandicoot and Spyro the Dragon.

Universal Interactive Studios’ search was confirmed last week by J. Romm & Associates, a small Los Angeles consulting firm which is coordinating the review.

The final decision will be made by by UIS president Jim Wilson, who is based in Universal’s headquarters in Burbank, Calif., sources said. Wilson did not return calls seeking comment.

Although no budget was disclosed, an agency source with knowledge of the review confirmed it is at least $10 million. The company expects to pare the roster of contenders down to “a short list” within two weeks.

“We have a long list of over 10 agencies who are in preliminary discussions with us,” said Josh Romm, the consultant.

He said the agencies were invited to participate based on their track records and that the company was not encouraging other agencies to make a pitch for the business.

“UIS is confident they have a good mix of agencies to choose from already, all with the right creative ability and industry experience, making them worthy of consideration,” Romm said.

The review is the first ever conducted by UIS, Romm said. Internal restructuring at the parent company was the impetus for the review. Previously, marketing and sales for UIS’ titles were handled by Sony Corp. and Konami.