Universal McCann Wins Hotwire's Media

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

LOS ANGELES Discount travel site Hotwire.com has consolidated its offline media planning and buying accounts at Universal McCann, the agency said.

The Interpublic Group shop in San Francisco won the account following a review that began in mid-June. The other contenders were undisclosed. Hotwire will spend approximately $40 million on ads this year, said Ty Shay, vice president of marketing for the San Francisco-based client.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in