Universal McCann Takes Sony

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NEW YORK — Universal McCann has been tapped to handle media planning and buying for Sony Corporation of America, which consolidated its estimated $600 million North America account after a review, the client said.

The agency was one of three roster shops that participated. The others, Starcom MediaVest, Mediaedge:CIA, and OMD, which pitched with TBWA\Chiat\Day in Playa del Rey, Calif.,

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