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LOS ANGELES–Universal McCann here has successfully defended its $250 million-plus Sony Pictures Entertainment media buying business, according to sources.
The 14-year incumbent kept its show business credentials after a protracted six-month review that also included Starcom, Chicago, and The Media Edge/MindShare, New York, in the final round.
The review began at the beginning of this year [Adweek, Jan. 8] after distribution chief Jeff Blake added marketing to his duties following the departure of Bob Levin, Sony president of worldwide marketing.
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