United Airlines Is Using Virtual Reality to Show Off Its Swanky New Business Class

Matt Damon helps showcase planes that don't exist yet

Ever since United and Continental merged in 2010 to create the world's largest airline, Daniel Cuellar's department has been hard at work creating a swanky new business class called Polaris. It's a rarified preserve in the front of United's Boeing 777s complete with 16-inch high-definition screens at every seat, lobster on the menu and flat beds fitted with Saks Fifth Avenue sheets.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
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