United Airlines Is Using Virtual Reality to Show Off Its Swanky New Business Class

Matt Damon helps showcase planes that don't exist yet

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Ever since United and Continental merged in 2010 to create the world's largest airline, Daniel Cuellar's department has been hard at work creating a swanky new business class called Polaris. It's a rarified preserve in the front of United's Boeing 777s complete with 16-inch high-definition screens at every seat, lobster on the menu and flat beds fitted with Saks Fifth Avenue sheets.

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