United Airlines Is Using Virtual Reality to Show Off Its Swanky New Business Class

Matt Damon helps showcase planes that don't exist yet

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Ever since United and Continental merged in 2010 to create the world's largest airline, Daniel Cuellar's department has been hard at work creating a swanky new business class called Polaris. It's a rarified preserve in the front of United's Boeing 777s complete with 16-inch high-definition screens at every seat, lobster on the menu and flat beds fitted with Saks Fifth Avenue sheets.

"We've been working on this for four years," said Cuellar, United's senior manager of onboard product development, and we were ready to come out with it this summer."

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