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In such a dire travel ecosystem, almost any announcement from a travel brand is a big deal—new partnerships with cleaning products, resuming routes and reducing capacity. With advertising budgets slashed, brands have been largely quiet, putting out minimal messaging that it’s safe to fly and encouraging would-be travelers to book a trip.
That’s why it was so surprising when United Airlines released a TV-quality series of short ads announcing new international routes. A global pandemic would have been a good excuse for the airline to hold off on what is now the third year of adding new routes toward the end of summer.
Announced
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