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ATLANTA-Eager to establish a unified image in the financial marketplace, Union Planters Bank for the first time will break a multimillion dollar advertising campaign in seven states next Monday. The Ramey Agency’s Jackson, Miss., and Memphis, Tenn., offices created the television, radio, newspaper and outdoor campaign.
Chris Ray, vice president and managing officer for The Ramey Agency in Memphis, said the shop approached the assignment from the point of view of customers, many of whom, the agency found, know little about managing their personal finances.
Each of three TV spots features real people who are experts in their fields.
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