Brand Marketing

Unilever Sues Koolpets

The Dutch giant has a bone to pick over the Popsicle trademark

By Janon Fisher

May 18, 2011

Unilever, the company that makes the cool summer treat "Popsicles" and their pack of attack-dog lawyers, are foaming mad at Canadian business, Koolpets, over their "Bonesicle" puppy snack.

Janon Fisher
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