Unilever Set to Join Cost-Cutting Push

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NEW YORK There’s no shortage of major marketers taking a hard look at agency compensation. InBev Anheuser-Busch has shifted away from retainer relationships and extended the time it takes to pay agencies. Coca-Cola has made agency profitability solely contingent on meeting performance metrics.
 
Now, Unilever is asking roster shops to accept less profitability up front, and questioning the hourly rates that agencies charge and whether it should extend the time it takes to pay its bills, according to sources.

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