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NEW YORK Unilever today said it has launched a global review that encompasses almost all of its media business, including U.S. chores held by WPP Group’s Mindshare. The client spent $640 million in the U.S. alone on ads last year.
On a global basis, Unilever spends more than $7 billion a year on advertising and promotions. Worldwide media spending was not immediately available, but it likely approaches or even exceeds $2 billion.
Along with Mindshare, various shops from WPP, Omnicom and Interpublic handle media for the giant packaged-goods company, and all three incumbent agency groups are invited to participate.
A client rep said most of the business in review is handled by Mindshare, which in addition to the U.S.
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