Underwood Moves On

Rodney Underwood, a longtime New York adman who moved to Pittsburgh three years ago to run the creative department of Blattner Brunner, is jumping to the client side.

Underwood, 48, has accepted the newly created post of chief mar keting officer for Logic House, an educational-software company in Pittsburgh.

Underwood said Blatt ner Brunner prepared him for his new role. “Had I gone to an agency that wasn’t as inte grated in terms of practicing in multiple areas, I wouldn’t have been eligible for this job,” he said. However, he added, “I’m still madly in love with advertising.”

With Underwood’s departure, the shop’s creative department will be run by cds Bill Garrison, David Hughes and David Vissat. President Michael Brunner said he has no plans to fill the top creative post, but will “probably” do so eventually.

Before joining Blattner Brunner, Underwood was a senior partner and creative director at Bozell, New York, where he worked on Lycos and BASF.

Underwood previously worked at Scali McCabe Sloves, J. Walter Thomp son and Geer DuBois, all New York. At Ammirati & Puris, he worked on the UPS campaign tagged, “We run the tightest ship in the shipping business.”

Logic House offers free software to schools, hoping to beat out competitors that charge licensing fees, said CEO John Pascasio. The private company, which claims revenue of less than $10 million, provides the software as a marketing tool for colleges and the armed forces to target students, and for commercial interests that want to reach parents, Pascasio said.

Logic House has no ad agency, although Pascasio and Underwood said it was possible that Blattner Brunner could become the company’s shop.