Under CMO Kory Marchisotto, e.l.f. Captured That Elusive ‘Lighting in a Bottle’

The beauty brand achieved growth via innovation such as CBD skin care products and a ground-breaking TikTok campaign

Kory Marchisotto
Since Kory Marchisotto joined e.l.f., the company has gone on to achieve six consecutive quarters of sales growth. Adweek

Since Kory Marchisotto joined beauty brand e.l.f. Cosmetics in early 2019 as CMO, the company has managed to capture that “lightning in a bottle” that many brands find elusive.

@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.