Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Under Armour Performance Apparel will launch its first spring advertising push on April 4, the next series of installments in its “Protect this house” campaign.
Two TV spots are scheduled to air on ESPN during the season’s first nationally televised game, which pits the Baltimore Orioles against the Boston Red Sox. Print and Internet support the campaign. The Baltimore-based company’s in-house unit handles creative.
Both spots will air throughout the season during ESPN baseball coverage and programming, including SportsCenter and Baseball Tonight.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in