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Under Armour announced today that Droga5 will be its first-ever agency of record.
The relationship between the two began in September 2013 when Under Armour tapped Droga5 to handle work for its women's business. From there, the agency created the viral "I Will What I Want" campaign, first featuring Gisele Bündchen and then starring Misty Copeland. Since its debut, the campaign has won Droga5 two gold lions and a Cyber Grand Prix at Cannes, a gold Effie, three gold ADC Cubes and other awards.