UM Keeps Sony Business for Another 3 Years

Sony has renewed its contract with Universal McCann to handle media planning and buying across six divisions in North America, the agency said today (April 6).

The new contract runs three years and covers Sony Corp. of America, Sony Pictures Entertainment, Sony Electronics, Sony Music Entertainment, Sony Network Entertainment and Sony of Canada. Media spending across those divisions exceeded $800 million last year, according to Nielsen.

The renewal came without a pitch. The business is split between the agency’s offices in Los Angeles and New York.

UM, a unit of Interpublic Group’s Mediabrands, has worked on Sony since 2002. The agency also was part of a McCann Worldgroup team that retained the $150 million U.S. Army account last week.