UM Gets a New U.S. President

Kasha Cacy shifts from chief product officer role

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

UM has a new head of U.S. operations.

Insider Kasha Cacy today succeeds Sarah Personette as U.S. president, as Personette exits following maternity leave to become the head of global business marketing at Facebook. 

Cacy has spent the last seven years at UM, most recently as the global chief product officer. In her new role, she'll oversee business development, strategy, cross-channel planning and buying, analytics and custom content development for all North American accounts.

"My focus will be very client-oriented," Cacy said.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in