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Uber has said it will help donate 10 million rides to help people reach their Covid-19 vaccine appointments, enlisting film director Spike Lee to star in the awareness ad campaign.
Created by R/GA, the “Vaccinate the Block” campaign features the iconic film director Spike Lee teaming up with photographer Tyler Mitchell. The campaign asks the public to donate money to drive people to their appointments.
According to Uber, 45% of Americans lack public transportation access. Consequently, Uber is partnering with PayPal and Walgreens to create the Vaccine Access Fund to help Americans get to their vaccine appointments.
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