Tyson Names Arnold to Succeed DDB

BOSTON Tyson Foods on Friday said it named Havas’ Arnold, already a roster shop, to replace Omnicom-owned DDB as its lead agency.

Tyson spent more than $40 million on domestic ads last year, per Nielsen Monitor-Plus.

Tyson will no longer work with DDB in Chicago, the company said in a statement. DDB could not immediately be reached for comment.

The client added Arnold for creative support in January following a review in which DDB also competed. Though Tyson confirmed Arnold’s hire at the time, it declined to disclose the nature of the work or discuss which agencies pitched. Tyson also insisted that DDB would remain its primary agency [Adweek Online, Jan. 29].

Arnold will now handle creative chores as well as media buying and planning, public relations, interactive work and promotions, Tyson said.

DDB’s office in San Francisco this week added $15-20 million in business from ConAgra’s Banquet brand frozen foods. Sources said that business constituted a clear conflict with Tyson.