Tyco Unveils 'Vital' Effort From Hill, Holliday

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BOSTON The rehabilitation of Tyco International continues today in a global print campaign from Interpublic Group agency Hill, Holliday, Connors, Cosmopulos.

The work seeks to reposition the troubled client via the tagline, “A vital part of your world.”

Ads take the form of thousands of words representing Tyco products and services.

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