Two Can Play At This Game Biscuitville, a 42-restaurant chain based in Burlington, N.C., recently conducted an agency review for its $2 million ad account.

Finalist West & Vaughan in Durham, N.C., was waiting to hear whether it won the business when creative director Robert Shaw West passed by a local Biscuitville marquee that read “Now Hiring” (shown here).
On impulse, West grabbed a stack of applications and doled them out to his staffers, who filled them out with wiseacre responses. One employee reported he was previously a “7-11 Slurpee technician” until an “unfortunate straw mishap.”
The shop mailed the applications and called the client a few days later.