Twitter Named Fastest-Growing Web Brand

May 2009 data from Nielsen Online show that people continue to spend more time on social networking and blog sites than ever before. Total minutes increased 82 percent year-over-year and the average time per person increasing 67 percent year-over-year in May 2009. was the fastest-growing Web brand in May 2009, increasing 1,448 percent year-over-year, from 1.2 million unique visitors in May 2008 to 18.2 million in 2009.

Despite being the fastest-growing brand year-over-year, Twitter’s month-over-month growth has begun to slow, increasing 7 percent from April.

The average time per person on Twitter increased 175 percent year-over-year, from 6 minutes and 19 seconds in May 2008 to 17 minutes and 21 seconds in May 2009. However, month-over-month growth was flat, decreasing one percent from April 2009.

Facebook and Myspace Stats:
• With 144.3 million unique visitors, Facebook was the No. 1 global social networking destination in May 2009-the 7th month in a row that Facebook has ranked No. 1
• May 2009 also marked the 5th month in a row that Facebook has been the No. 1 social_networking site in the U.S., garnering 75.4 million unique visitors-a 190 percent increase_over May 2008
• continued as the top social networking site when ranked by total video streams in May, with 116.1 million video streams
Unique viewers of video content at increased 22.9 percent month-over-month, from 9.9 million in April 2009 to 12.2 million in May 2009.

Brandweek is a unit of the Nielsen Co.

Download Nielsen’s May 2009 data on social networks.

Nielsen Business Media