'Twilight' Studio Sues to Stop Sale of Bella Jacket

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

We’re sure the studio behind the “Twilight” movies doesn’t want to break the hearts of young girls everywhere. But Summit has decided to stop a retailer from selling a jacket advertised as being worn by Bella Swan.

The studio filed a lawsuit against women’s fashion designer B.B. Dakota on Friday for copyright and trademark infringement. On the company’s website, B.B. Dakota advertises a blue cotton canvas jacket like this: “Bella Swann (sic) wears this jacket in Twilight and scores the hottest vampire in high school, and so can you!”

Wow, what young Twi-hard could resist that product pitch?

When the jacket first debuted in 2008, Women’s Wear Daily wrote it was “the stuff that legends are made of.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in