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BOSTON McCarthy Mambro Bertino said it has ended its nearly three-year relationship with consumer electronics retailer Tweeter. MMB handled creative chores on the client’s $15 million ad account.
MMB resigned the account based on “strategic and creative differences,” said Chad Caufield, general manager of the Boston-based independent. He declined to elaborate. Recent efforts for the client have been tagged “Just sit back and enjoy.”
The company will use its in-house ad department and small local shops on an interim basis and is mulling a review, sources said.
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