TWA Hears Presentations; BSB Defends Turf

NEW YORK – After meeting with a select handful of agencies, the field of shops trying to land the $60 million global Trans World Airlines account will likely grow even as top Backer Spielvogel Bates executives last week traveled to the airline’s Mt. Kisco, N.Y., headquarters in a last ditch effort to hang onto the business. After TWA execs meet with McKinney & Silver/Raleigh, N.C., Wells Rich Greene BDDP/N.Y., D’Arcy Masius Benton & Bowles/St. Louis and incumbent BSB, the number of agencies could snowball before long. ‘It started out by talking to some people about specific ideas they had . . . but it has evolved into a little bit more and now it looks like it could get a little larger,’ said a TWA spokesperson. ‘There may be more (agencies) to come.’
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