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Friedland Jacobs Targets Trade, Consumers
LOS ANGELES–Friedland Jacobs Communications’ new campaign for TVN Entertainment Corp. targets the cable industry as well as consumers.
The consumer effort, which consists of two 30-second TV spots and direct mail, broke last month. The ads feature a spiky-haired young spokesman discussing the advantages the digital cable TV provider offers.
In the first spot, “Perspective,” he tells the viewer how to get “more through cable” with TVN’s expanded channels and improved picture quality.
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